I am Diggy Smerdon.
A freelance designer and illustrator.

Wild bear crafting woodcut at the studio

Making the woodcut for the Made For Life Foundation logo.
See the Made For Life project page for more photos.


WILD BEAR’s speciality & love is in food, drink & lifestyle brand identity & packaging. Working with small & large businesses to create bespoke illustration & design that brings to life & captures your brands story.

Studying Graphic Design at Falmouth University & subsequently working in the design industry for over 10 years means WILD BEAR has had the pleasure of working with some fantastic, creative folk & truly exciting brands that have inspired & guided the work you see before you.

Here is a collection of projects that have been created as a freelancer & in-house designer, both independently & within a creative team.

Please have a look around & for any enquiries, questions or just a friendly chat, contact: hello@wildbeardesigns.co.uk or by using the form on the contact page.