I am Diggy Smerdon, an illustrative branding & packaging designer based in South Devon, working with food, drink & lifestyle brands.
Designer. Illustrator. Mother. Sailor.
Usually sailing or on my laptop
About
At Wild Bear Designs, I help brands create unique illustration-led branding and packaging that turn products into storytelling canvases.
I’m a branding and packaging designer who loves illustration and using it to bring packaging to life in distinctive and engaging ways.
Originally in South Devon, I now live on a sailboat with my family, currently sailing around Portugal. I work remotely with brands across the UK and internationally, creating bespoke brand identity, packaging design and illustration.
I’ve always been a bit of a Wild Bear, and I approach my work the same way – curious, independent and not interested in producing the same old thing. No generic, AI-generated visuals here. Just thoughtful design and original illustration that captures attention and brings your brand’s personality to life.
With 15+ years of experience in branding and packaging design, I’ve helped start-ups and growing brands build identities that feel authentic, engaging and commercially effective.
If you’re looking for strategic illustration-led branding or packaging design, feel free to get in touch via my enquiry form.
Designer. Illustrator. Mother. Sailor.
Usually sailing or on my laptop
About
At Wild Bear Designs, I help brands create unique illustration-led branding and packaging that turn products into storytelling canvases.
I’m a branding and packaging designer who loves illustration and using it to bring packaging to life in distinctive and engaging ways.
Originally in South Devon, I now live on a sailboat with my family, currently sailing around Portugal. I work remotely with brands across the UK and internationally, creating bespoke brand identity, packaging design and illustration.
I’ve always been a bit of a Wild Bear, and I approach my work the same way – curious, independent and not interested in producing the same old thing. No generic, AI-generated visuals here. Just thoughtful design and original illustration that captures attention and brings your brand’s personality to life.
With 15+ years of experience in branding and packaging design, I’ve helped start-ups and growing brands build identities that feel authentic, engaging and commercially effective.
If you’re looking for strategic illustration-led branding or packaging design, feel free to get in touch via my enquiry form.
Lovely Folks I’ve Worked With
I’ve had the pleasure of teaming up with these wonderful brands and helping shape their visual stories.
