Food Packaging Design for The Curing Barn

Food packaging design with custom illustration for The Curing Barn, a South Devon producer of premium British charcuterie stocked in Tesco stores across the UK. The range was created to showcase its local provenance, traditional craftsmanship and high-quality meat, while giving the products a distinctive and confident presence on shelf.

Food packaging design with custom illustration for The Curing Barn, a South Devon producer of premium British charcuterie stocked in Tesco stores across the UK. The range was created to showcase its local provenance, traditional craftsmanship and high-quality meat, while giving the products a distinctive and confident presence on shelf.

Custom Illustration for Supermarket Food Packaging

I visited The Curing Barn’s South Devon farm and photographed the animals and surrounding landscape, using these references to create a detailed woodcut-style illustration. Grazing livestock, rolling fields and layers of native hedgerow foliage build a strong sense of the British countryside, while the hand-drawn linework gives the packaging an authentic, crafted character and reinforces the story behind the premium British meat inside.